January 2010

December 13th, 2009

SUPERBOWL TAILGATING/ENTERTAINING

tailgate

Heat up your 2010 Superbowl party with a little help from David Joachim, author THE TAILGATER’S COOKBOOK and 25 other titles. Sharing his expertise and 10 of the top tips in his trunk, he’ll be your secret weapon in wowing football fan friends at your Superbowl feast.

300 SENSATIONAL SOUPS

300soups

Nothing can soothe the palette more than a hot bowl of soup on a crisp, autumn day. Whether you’re preparing dinner for a family gathering, or need a quick lunch fix, Authors Carla Snyder and Meredith Deeds show us how to make savory homemade soups everyone will enjoy. Their new book, 300 SENSATIONAL SOUPS, is full simple techniques, and exotic flavors to satisfy any craving.

START THE YEAR OFF HAPPY AT WORK, HAPPY AT HOME

happyatwork

Bestselling authors of The Girl’s Guide to Starting Your Own Business, Caitlin Friedman and Kimberly Yorio have tackled the ins and outs of the working woman’s world, helping women entrepreneurs effectively start their own businesses, illuminating how to be a boss in The Girl’s Guide to Being a Boss (Without Being a Bitch) and demonstrating how to improve your career in The Girl’s Guide to Kicking Your Career into Gear.  Now they answer one of the most crucial questions in women’s lives: Can women be happy at work while finding harmony at home?  The answer? Of course they can!  In HAPPY AT WORK, HAPPY AT HOME The Girl’s Guide to Being a Working Mom, these Moms empower women with their fresh and comprehensive guide to working motherhood.

FEBRUARY 2010

December 12th, 2009

NATIONAL HEART HEALTH MONTH

positive-mind-healthy-heart

Joseph Piscatella, one of the longest-surviving bypass patients in the U.S. (31 years and counting!) is here to show us how to take charge of our cardiac health, one day at a time.  Author of Positive Mind, Healthy Heart, Road to a Healthy Heart, and the Healthy Heart Cookbook, he’ll share some insight on the most effective foods to prepare, and daily regimes you should maintain for a heart-healthy lifestyle.

“RED PARTY” WITH KAREN BUSSEN

Karen Bussen

Karen Bussen

Celebrate this Valentine’s Day with an ode to red! Karen Bussen, NY Based Event Planner and Author of Simple, Stunning Parties at Home, shares practical advice and inspired ideas on how to stretch your budget and throw that elegant soiree for those special loved ones in your life.  Bussen is best known for her work in Modern Bride, Cosmopolitan, Food & Wine, Martha Stewart Weddings, New York Magazine, and Good Housekeeping. Her “less waste/more taste” approach to design and entertaining has also been recognized on the Today Show, CBS’s Early Show, and Inside Edition.

BROWN BAG LUNCHES FOR ADULTS

More to come…

MARCH/APRIL 2010

December 11th, 2009

WHIP YOUR DIET INTO SHAPE WITH HELP FROM “THE SKINNY CHEF”

Secrets of a Skinny Chef book cover

Secrets of a Skinny Chef book cover

Warm weather is on the way, and swimsuit season is just around the corner. Jennifer Iserloh, author of The Skinny Chef shares secrets that let you indulge in food cravings without the guilt. A professionally trained chef, Jennifer was the recipe developer for Joy Bauer’s Food Cures and Jessica Seinfeld’s Deceptively Delicious. She has appeared on the Today show and CBS, and is a regular contributor to Self and AOL Food.

HAM: AN OBSESSION WITH THE HINDQUARTER

ham_an-obsession-with-the-hindquarter

Bruce Weinstein and Mark Scarborough take readers on a globetrotting tour of the wide wonderful world of Ham, from the Philippines to Spain, the Caribbean, the American South, and their own home corner of rural Connecticut. Gifted raconteurs and talented cooks, the pair “ham it up” with a series of hilarious stories and pig out with hundred mouth-watering recipes. Don’t miss the feast!

PLANT YOUR OWN ORGANIC GARDEN FOR SPRING

Want to be green? AND save money? NPR’s “You Bet Your Garden” host Mike McGrath shows us how. His newest book is KITCHEN GARDEN BOX: SAVE AND SOW SEEDS OF YOUR FAVORITE VEGETABLES.


COOKING FOR FRIENDS AND FAMILY

Trisha Yearwood

Vivaldo This April, country music legend TRISHA YEARWOOD will come out with her second cookbook, Cooking for Friends and Family. It is a follow-up to her New York Times bestseller, Georgia Cooking in an Oklahoma Kitchen. In her new book, Trisha turns her attention to everyday and special occasions involving friends and family -suppers, potlucks, girls’ night in, Easter, graduations and other festivities that require crowd-pleasing fare.

SHAPE UP FOR SUMMER WITH SUPER BODY, SUPER BRAIN

super-brain-super-body

In Super Body, Super Brain, author Michael Gonzalez-Wallace combines
specific movements, involving balance and coordination, creating an atmosphere of multi-tasking connecting the brain circuitry and providing the brain with a workout from front to back and left to right. These movements are combined into a powerful, full-body workout that keeps both your body and brain fit. The program only takes ten minutes per day and delivers maximum results in minimal time creating the ultimate in body and brain efficiency.

HAVE YOUR DREAM WEDDING AND YOUR HEALTHY BANK ACCOUNT, TOO

Denise Vivaldo

Denise Vivaldo

Seasoned food professional stylist and renowned Hollywood caterer, and author of THE ENTERTAINING ENCYCLOPEDIADenise Vivaldo, has money-saving ideas and tips that help you  stay within your budget and still have the wedding you want.  A dynamic whirlwind of energy and creativity tempered by practicality, Vivaldo shows us how.

SPRING CLEANING/EASTER HOLIDAYS

More to come…

MAY 2010

December 10th, 2009

CINCO DE MAYO: SIMPLY MEXICAN

Collection of Mexican dishes by Lourdes Castro (founder of the Ars Magirica Cooking School in Miami) is the ideal starter. Accessible recipes range from soups and salads, chicken and meat dishes, to desserts and are presented with straightforward and easy-to-follow instructions.

UNITED CAKES OF AMERICA: RECIPES CELEBRATING EVERY STATE

united-cakes-of-america

Loving cake is a natural part of Warren Brown’s constitution. Now, in order to form a more perfect union of flour, eggs, butter and sugar, he’s offering his unique take on classic dessert recipes and from all 50 states.  Warren Brown opened his first bakery, CakeLove in 2002, and has seven shops in the greater DC and Baltimore area. He is also the author of “CakeLove: How to Bake Cakes from Scratch”.

MOTHER’S DAY

More to come…

SUMMER 2010

December 1st, 2009

SUMMER GRILLING


Aspiring grill-masters rejoice! In their latest cookbook, HOW TO GRILL EVERYTHING, Andrew Schloss and David Joachim show you how to grill every course from meat to dessert!

SUMMER ENTERTAINING

More to come…

FATHER’S DAY

More to come…

FOURTH OF THE JULY

More to come…

AUGUST 2010

BACK TO SCHOOL

More to come…

BE SURE TO CHECK BACK OFTEN FOR NEW ADDITIONS TO OUR CALENDAR!!

December 2009

October 1st, 2009

TWO TAKES ON A SIMPLY ELEGANT HOLIDAY COCKTAIL PARTY

two-dishes
While growing up, Devin Connell absorbed much about the pleasures of food and cooking in the kitchen of her mother, Linda Haynes. She too became an exceptional cook, with her own style. TWO DISHES: Mother & Daughter – Two Cooks, Two Lifestyles, Two Takes gives a mother and daughter’s distinctive take on a similar theme: one using timeless techniques, the other embracing an improvisational, budget-conscious approach to cooking.

How the Partner Integrated Media Tour™ works

September 1st, 2009

We book and produce multiple live satellite TV and radio interviews, create an advertorial news minute that we distribute on TV and the Internet, and produce an audio news release.
The production takes place in our New York uplink studio.

Our 2 partner IMT™ ensures maximum coverage in the 18-22 TV and radio interviews, 3 targeted placements with top FOX affiliates a placement with the national newsmagazine Newswatch; and in a :60 second radio spot placed on two syndicated networks.

Our bookings are at major affiliates, national cable and far-reaching syndicated programs. Our media trainers conduct individual sessions with our spokesperson and your team to review and rehearse messages so you are assured that we deliver your key points with precision.

AURITT COMMUNICATIONS GROUP’S TWO-PARTNER INTEGRATED MEDIA TOUR™: Estimated audience 6.6 to 7.1 million

All-inclusive $16,000/partner
• Spokesperson

• Booking
• Studio set
• Audience reports/6 wks
• Press release
• Production
• 2 air checks
• Press mats/prod dist.
• Messaging session with each partner
• Guaranteed placement on National news magazine with 2 million viewers
• 3 placements on Fox affiliates in top markets
• Web video with placements on internet video sites including: YouTube, Google, Uncut (AOL’s video site)
• :60 Generic radio spot produced and placed on USA Talk Radio’s “Daybreak” and Talk America’s “Doug Stephan’s Good Day” for one airing on each network