The Auritt Communications team knows how to target every angle of the news marketplace, enabling us to effectively package and place your story on video. Since many of us have worked as news producers at one point or another, we know exactly what news outlets are looking for in order to create compelling segments. We tap into this plethora of knowledge to shape, script and produce videos of unsurpassed quality that achieve the highest impact.

First off, we will advise you on which format will generate the widest reach—whether it be a broadcast-ready video news release, B-roll package or an Electronic Press Kit. We then work closely with you to:

• Script and produce your story
• Meet the highest network production standards
• Choose the most effective, cost-efficient method of placement, either via satellite or cassette distribution or Pathfire
• Track every story via daily phone contact with our team (seasoned media relations experts and producers) augmented by the SIGMA/NIELSEN Encoding system to guarantee broad and accurate airings reports
• Convey the tracking information to you for a month and a half after the story’s distribution, through reports that include station, air times, dates and audiences

Click on the video samples to view